RSSTraffic to your website: Why SEO is a smart business move.
May 19
Internet Marketing article writing, internet marketing, internet sales, seo, website optimization, website traffic No Comments
If you are a business owner, you may have thought of marketing your business on the internet to reduce costs and also to have your brand made known to more people than you could possibly do so with traditional offline marketing. However, having your company’s website on the internet does not guarantee you instant visitors if you do not actively market your website. Without any form of internet marketing, your website will end up with little to no visitors as no one can find it on the World Wide Web.
One way for people to find your website is through the use of search engines such as Google, Yahoo or Bing. For your website to end up in the search engine results page, you will need to optimize your website so that it is search engine friendly and can be easily found through a typical search using your website’s targeted keywords. This form of internet marketing is known as SEO or short for search engine optimization. Through the use of SEO, your website’s pages will be highly optimized so that when search engine spiders crawl through your website for indexing purposes, they will be able to identify which keywords your website is trying to target. When search engines know the keyword that your website is targeting, they will be able to rank your website appropriately on the search engine results page for those keywords.
After your website has been optimized so that it will appear in the search engine results page, it is still not enough as your website may end up ranking very low in the search engine results. As a business owner, you want your website and your brand to rank at least in the top 10 of the search engine results so that it will appear on page one which is where most of the web traffic will come from. It has been proven by past statistics that websites on page one of the search engine results page attracts a total combination of at least 97% of the internet’s web traffic! Your website will drastically lose a huge chunk of visitors if it were to fall to page two and beyond.
To bring your website higher in the rankings of the search engine results, you will need to do some off page optimization for your website. This is another form of internet marketing where you create back links from other authority websites that links back to your website. Back links are known as votes of confidence from other websites on your website. Therefore, the more backlinks your website is receiving, the higher your website will rank on the search engines. Search engines use back links as one of the major measurements when it comes to ranking your website. Therefore, back linking is known to be one of the most vital tasks of search engine optimization, as it can get your website ranking from nowhere to ranking on page one of the search engine results page in just a few short weeks.
Through the use of clever internet marketing tactics such as search engine optimization, your website will stand a very good chance of ranking on the first page of any search engine results page. When that happens, you can expect a huge spike in website traffic coming from all over the world that is searching using your website’s targeted keywords.